CITIZEN was founded in 1918 as the Shokosha Watch Institute. We have held the believe of “Better Starts Now” since then- that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Sharing this belief, we have made watches, invented and improved technologies and explored the future of watches such as proprietary light-powered Eco-Drive technology, and Super TitaniumTM and Satellite Wave GPS.
Since its foundation, CITIZEN has promoted a global, multicultural mindset that fosters excellence and creativity. In 2015 CITIZEN Watches Australia marks its 50th anniversary, celebrating half a century of improving the lives of everyday Australians with innovative, world-class watches. As citizens of the world, we make it our responsibility to help cultivate a culture of positive change and ongoing evolution through our craft. We take this mission seriously and eagerly welcome what the future may bring.
As a true manufacture d’horlogerie, CITIZEN integrates a comprehensive manufacturing process that extends from creating a watch’s individual components to its final assembly.